Goal

We are assigned to design an advertisement for Avalon Dairy, an old dairy brand in British Colombia. The posters focus on increasing the popularity of the brand and help the brand’s marketing goes smoothly in other provinces.

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Design Thinking

By targeting young adults and adults, we want our ad to make them feel like they are buying a luxurious product from a fun brand. Through humor, we want our audience to be drawn towards our product. Thus, we chose to go with memes. A fun idea can make our target audience take a minute to read. Because Avalon dairy is the only brand Queen Elizabeth drinks in Canada, we decide to make fun with the 
royal families. It is full of fun to do the explorations on the memes.